RTR Spring Campaign

Brand Design

Spring 2024 at Rent the Runway marked a fresh start, inspiring a vibrant brand refresh. The challenge was to infuse the brand with more playfulness and energy while maintaining an elevated, sophisticated feel.

Full Credits—

Art Direction: Alexa Sparacio, Claire Pedersen
Design: Min Han, Luodan Rojas
Copywriting: Kelsey Duchesne, Lauren Caruso